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An Online Campaign For Environmental Justice

THOSE WHO ARE LEAST RESPONSIBLE FOR CLIMATE CHANGE EXPERIENCE ITS GREATEST IMPACT

CLIENT – MAMACASH

CHALLENGE

Help create an online campaign for both raising awareness on environmental justice and raise donations targeting both International and Dutch audience.

OUTCOME

Communicating the message through 4 animation videos in English and Dutch. Providing blank and infographic images to create social media posts for the campaign.

IMPACT

Increase awarenes and support for more than 130 organisations, networks and activists who are directly impacted by the consequences of climate change and taking urgent action.

Mamacash supports more than 130 organisations, networks and women’s funds annually. Since 1983, they have distributed nearly 60 million euros in grants to women’s, girl’s, trans and intersex groups who make their demands loud and clear.

Women, girls, trans and intersex people who get pushed to the margins of their communities – and take a stand against it – are their priority. Courageous women’s, girls’, trans and intersex people’s human rights organisations worldwide need funding and supportive networks in order to grow and transform their communities. MamaCash mobilises resources from individuals and institutions, creates grants for these self-led, feminist organisations, and helps to build the partnerships and networks needed to successfully defend and advance women’s, girls’, trans and intersex people’s human rights globally.

Mamcash supports more than 130 organisations, networks and women’s funds annually. Since 1983, they have distributed nearly 60 million euro in grants to women’s, girl’s, trans and intersex groups who make their demands loud and clear.

Women, girls, trans people and intersex people who get pushed to the margins of their communities– and take a stand against it – are their priority. Courageous women’s, girls’, trans and intersex people’s human rights organisations worldwide need funding and supportive networks in order to grow and transform their communities. Mama Cash mobilises resources from individuals and institutions, makes grants to these self-led, feminist organisations, and helps to build the partnerships and networks needed to successfully defend and advance women’s, girls’, trans and intersex people’s human rights globally.

We produced 4 animation videos and social media images in English and Dutch for MamaCash’s latest campaign for women who fight for environmental justice.

We used the brand guidelines of MamaCash and were loyal to its own branding, visual style and tone of voice. We did an extensive background research on different women groups around the world fighting for environmental justice.

We produced 4 animation videos and social media images in English and Dutch for MamaCash’s latest campaign for women who fight for environmental justice.

We used the brand guidelines of MamaCash and were loyal to it own branding, visual style and tone of voice. We did an extensive background research on different women groups around the world fighting for environmental justice.

We are aware of the fact that many social impact organisations are working with a tight budget to create their positive impact. That’s why we plan ahead the multiple uses of every material we produce. We prepared blank images ready to add text, and infographics from the animation videos to create social media posts for the online campaign.

We are aware of the fact that many social impact organisations are working with a tight budget to create their positive impact. That’s why we plan ahead the multiple use cases of every material we produce. We prepared blank images ready to add text and infographics our of the animation videos to create social media posts for the online campaign.

Bumbuku created beautiful, inspiring and soulful animations for MamaCash’s online campaign within an extremely short deadline. They understood perfectly what we wanted from the very beginning, branded the design with great attention according to our style guidelines and were able to transfer our message in such a creative way that we are still receiving good reactions about how Mama Cashy those Bumbuku videos are.

Kristina Goikoetxea Langarika

Project Officer for Digital Marketing

ENVIRONMENTAL JUSTICE FOR WOMEN!

SDG IMPACT

This project contributes to 3 SDGs and as Bumbuku we are trilled to be part of these goals.

EXPLORE WORK

Want to have a cup of tea and talk about how to digitalise your story?

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