BEST WAY TO VISUALISE YOUR DATA : INFOGRAPHICS

6 STEPS TO CREATE AN INFOGRAPHIC / BLOG

As a social impact organisation you have extremely significant data to share with your target audience and stakeholders. Most of the time, this data is your main resource to show how valuable your existence is as an organisation. Your data can be a great starting point to tell a story about your efforts and impact. However, it is not enough on its own.

If you want people to know about your data and notice it, you need to build a story around it and then visualise your story and share it properly. One of the best ways of visualising your data and spread it in social media world is infographics.

HOW TO MAKE INFOGRAPHICS OUT OF YOUR DATA:

A well-designed infographic like the one above is the best communication tool one can use in such cases. No long and well-written publication can interact with an audience as widely, clearly and quickly as an infographic. The human visual system’s ability in seeing and absorbing patterns and trends would not only engage audiences but also captivate experiences.

 

1- MAKE A CLEAR MINDMAP

By visualising your data, you can reach greater audiences. This starts with collecting the right and broad data concerning your cause. First make a clear mind map which states all the relative questions. Then, underline all necessary keywords and statistical information. This will be the core of your message to deliver.

2- SIMPLIFY THE INFORMATION

Now, narrow down the chosen details of your mind map. You need to simplify this information in a way that would leave you with the clearest version of the research. This should include what you exactly want to say and what your audience should acknowledge immediately. Avoid overwhelming your audience with too much information. Use only what can create action for your audience.

3- VISUALISE 

Always remember, visualisation is a significant part of telling your story. No matter how rich and comprehensive your data is, if you visualise it poorly it will fail in delivering the main message. Every visual choice you make will either support your data and communicate it to a wider audience or reduce its value.

4- CHOOSE A COLOR SCHEME

With all the vital details collected, you can start with your infographic. Think about what mood you want for your infographic and what it should display. Accordingly, choose a color scheme. Keep in mind there are typically three main colors in well-designed infographics.

5- CHOOSE YOUR FONTS WISELY

Select two complementary fonts to use; one for headlines and one for body text. Make sure your visual hierarchy throughout the artwork is clear.

6- HAVE ONE MAIN ILLUSTRATION

Use one main illustration that will attract your target audience on the first sight. It will be the central point of your infographic. Avoid using too many illustrations, as it can distract your audience and make it difficult for them to concentrate on your data.

 

Good luck! 

 

Want to have a cup of tea and talk about how to digitalise your story?

Want to have a cup of tea and talk about how to digitalise your story?

Want to have a cup of tea and talk about how to digitalise your story?

Download the SDGs

Fill in the form to receive the SDG GIFs and email communications from Bumbuku Creatives.

Download the Guide

Fill in the form to receive the Digital Storytelling for Social Impact Guide and email communications from Bumbuku Creatives.