Bumbuku created the brand identity and designed online and print campaign materials for Transport & Environment’s Your Heavy Duty Campaign in European Parliament to advocate for MPs voting for higher CO2 standards for truck transport sector.

Transport & Environment (T&E), an institution with a rich legacy spanning over three decades, provided us with the opportunity to contribute to the Your Heavy Duty Campaign. The campaign seeks to advocate for heightened CO2 reduction targets for European truckmakers, aiming to stimulate investments, enhance supply chains, and propel the adoption of zero-emission trucks (ZETs).

The informative materials we generated for Your Heavy Duty Campaign were rooted in a commitment to clear communication. T&E’s vision for a zero-emission mobility system, economically viable and environmentally friendly, served as the cornerstone of our work. Our materials, including logo design, brand guidelines, roll-up banners, brochures, and social media posters, were meticulously crafted to provide stakeholders and the public with a clear understanding of the campaign’s objectives.

As a Digital Storytelling Agency, our role extended beyond the creation of materials. We embraced our position as advocates for positive social impact, assisting organisations and change makers in extending their reach by digitising their narratives, data, and messages.

Transport & Environment (T&E), an institution with a rich legacy spanning over three decades, provided us with the opportunity to contribute to the Your Heavy Duty Campaign. The campaign seeks to advocate for heightened CO2 reduction targets for European truckmakers, aiming to stimulate investments, enhance supply chains, and propel the adoption of zero-emission trucks (ZETs).

The informative materials we generated for Your Heavy Duty Campaign were rooted in a commitment to clear communication. T&E’s vision for a zero-emission mobility system, economically viable and environmentally friendly, served as the cornerstone of our work. Our materials, including logo design, brand guidelines, roll-up banners, brochures, and social media posters, were meticulously crafted to provide stakeholders and the public with a clear understanding of the campaign’s objectives.

As an Amsterdam-based Digital Storytelling Agency, our role extended beyond the creation of materials. We embraced our position as advocates for positive social impact, assisting organisations and change makers in extending their reach by digitising their narratives, data, and messages.

For Your Heavy Duty Campaign’s Brand Identity, our approach was grounded in clarity and information dissemination. The focus wasn’t on capturing the essence of the campaign in a straightforward manner. From logo design to brand guidelines, every element aimed to convey the urgency and significance of advocating for higher CO2 reduction targets in the European truck industry.

We placed a strong emphasis on substance, ensuring that each material served a purpose in educating and raising awareness. The visual representations and messaging were designed to resonate with stakeholders, conveying the intricacies of the campaign with clarity.

In the realm of impactful storytelling and visual communication, our case study stands as a testament to a pragmatic approach. Your Heavy Duty isn’t just a campaign; it’s a call for environmental responsibility, and our informative materials played a pivotal role in translating this message. Our commitment to providing clear, concise information ensured that the campaign’s objectives were communicated effectively across diverse channels.

For Your Heavy Duty Campaign’s Brand Identity, our approach was grounded in clarity and information dissemination. The focus wasn’t on capturing the essence of the campaign in a straightforward manner. From logo design to brand guidelines, every element aimed to convey the urgency and significance of advocating for higher CO2 reduction targets in the European truck industry.

We placed a strong emphasis on substance, ensuring that each material served a purpose in educating and raising awareness. The visual representations and messaging were designed to resonate with stakeholders, conveying the intricacies of the campaign with clarity.

In the realm of impactful storytelling and visual communication, our case study stands as a testament to a pragmatic approach. Your Heavy Duty isn’t just a campaign; it’s a call for environmental responsibility, and our informative materials played a pivotal role in translating this message. Our commitment to providing clear, concise information ensured that the campaign’s objectives were communicated effectively across diverse channels.

This case study encapsulates our journey—more than just creating materials, it’s about fostering understanding and awareness. At Bumbuku, we don’t just create brand identities; we cultivate narratives that inform and resonate, leaving a lasting impact on stakeholders and contributing to the broader mission of our clients.

This case study encapsulates our journey—more than just creating materials, it’s about fostering understanding and awareness. At Bumbuku, we don’t just create brand identities; we cultivate narratives that inform and resonate, leaving a lasting impact on stakeholders and contributing to the broader mission of our clients.

YOUR HEAVY DUTY IS A CAMPAIGN BY TRANSPORT & ENVIRONMENT TO ADVOCATE FOR HIGHER CO2 REDUCTION TARGETS FOR EUROPEAN TRUCKMAKERS TO ENCOURAGE INVESTMENTS, SCALE-UP SUPPLY AND DELIVER ON ZERO-EMISSION TRUCKS (ZETS).