COMMUNICATING THE STRATEGIC GUIDELINES

Bumbuku transformed Mama Cash’s ten-year strategic guide, “The Movement Together,” into an impactful campaign animation. We aimed to convey its crucial message and core points to a broader audience. Additionally, we designed illustrations for the guide and its website.

 CLIENT – MAMA CASH
CHALLENGE
The challenges were multifaceted, addressing gender inequality, climate change, environmental degradation, and threats to open, democratic societies. 
OUTCOME
Our efforts resulted in a campaign animation video that effectively communicated the guide’s core message and illustrations that could be used for both print and online purposes.
IMPACT
We strived to ignite a spirit of courage and creativity for a just world and rallied audiences to join forces in this noble cause.
Mama Cash, a trailblazer in advancing gender justice, undertook a transformative journey with the formulation of their first 10-year plan, symbolising a strategic shift towards sustainable impact. We explored how Bumbuku can not only meticulously translate Mama Cash’s visionary objectives into a dynamic visual language but also ensure that every illustration became a powerful embodiment of diverse women, harmonising seamlessly with Mama Cash’s brand identity.

To capture the essence of Mama Cash’s strategic evolution, we engaged in an in-depth understanding of the organisation’s objectives. The challenge lay in distilling complex strategic concepts into a visual narrative that not only conveyed the depth of Mama Cash’s mission but also resonated with a diverse audience. This process involved close collaboration, iterative feedback, and a commitment to translating abstract ideas into visually compelling storytelling.

Mama Cash, a trailblazer in advancing gender justice, undertook a transformative journey with the formulation of their first 10-year plan, symbolising a strategic shift towards sustainable impact. We explored how Bumbuku could not only meticulously translate Mama Cash’s visionary objectives into a dynamic visual language but also ensure that every illustration became a powerful embodiment of diverse women, harmonising seamlessly with Mama Cash’s brand identity.

To capture the essence of Mama Cash’s strategic evolution, we engaged in an in-depth understanding of the organisation’s objectives. The challenge lay in distilling complex strategic concepts into a visual narrative that not only conveyed the depth of Mama Cash’s mission but also resonated with a diverse audience. This process involved close collaboration, iterative feedback, and a commitment to translating abstract ideas into visually compelling storytelling.

Bumbuku’s artistic alchemy began with the creation of a visual language that could encapsulate Mama Cash’s journey. Each character in the illustrations becomes a nuanced representation of women from diverse backgrounds and identities. The diversity showcased is not just a visual embellishment but a deliberate effort to ensure that every element aligns seamlessly with Mama Cash’s brand identity and reflects the inclusivity at the heart of their mission.

Our animation focuses on the diversity of feminism, Mama Cash’s strategy, and the activities of the feminist movement. It aims to invoke a spirit of courage and creativity for a more just world and encourages audiences to join forces until we achieve true freedom.

Who, with a sound mind, could resist such a proposition?

Bumbuku’s artistic alchemy began with the creation of a visual language that could encapsulate Mama Cash’s journey. Each character in the illustrations becomes a nuanced representation of women from diverse backgrounds and identities. The diversity showcased is not just a visual embellishment but a deliberate effort to ensure that every element aligns seamlessly with Mama Cash’s brand identity and reflects the inclusivity at the heart of their mission.

Our animation focuses on the diversity of feminism, Mama Cash’s strategy, and the activities of the feminist movement. It aims to invoke a spirit of courage and creativity for a more just world and encourages audiences to join forces until we achieve true freedom.

Who, with a sound mind, could resist such a proposition?

“Striking and refreshing.”
Expertise Centre Humanitarian Communication

Our campaign video received two prestigious accolades. First, it earned the Platinum Winner title in the Video Category – Diversity and Inclusion at the MUSE Awards 2022.

The MUSE Awards, hosted by the International Awards Associate (IAA), recognizes excellence among creative and design professionals. We take pride in securing five awards in various categories among over 6,000 entries from around the world.

Furthermore, our animation video was screened at the International Documentary Film Festival Amsterdam 2022 and nominated for the High Flyer Award 2022, recognizing it as one of the Best Campaigns of a Dutch INGO in the past year by the Expertise Centre Humanitarian Communication.

We hope that the attention garnered after such encouraging news will help Mama Cash expand the reach and impact of their invaluable work.

Our campaign video received two prestigious accolades. First, it earned the Platinum Winner title in the Video Category – Diversity and Inclusion at the MUSE Awards 2022.

The MUSE Awards, hosted by the International Awards Associate (IAA), recognizes excellence among creative and design professionals. We take pride in securing five awards in various categories among over 6,000 entries from around the world.

Furthermore, our animation video was screened at the International Documentary Film Festival Amsterdam 2022 and nominated for the High Flyer Award 2022, recognizing it as one of the Best Campaigns of a Dutch INGO in the past year by the Expertise Centre Humanitarian Communication.

We hope that the attention garnered after such encouraging news will help Mama Cash expand the reach and impact of their invaluable work.

Mama Cash is committed to addressing issues related to gender inequality, climate change, environmental degradation, and the threats to open, democratic societies. They recognize that the decade ahead is crucial, especially in preventing the worst consequences of climate change. The role of data and technology will significantly impact our lives in the coming decade, offering liberating possibilities while also posing challenges related to surveillance and violations of people’s rights to expression and privacy.
Mama Cash is committed to addressing issues related to gender inequality, climate change, environmental degradation, and the threats to open, democratic societies. They recognize that the decade ahead is crucial, especially in preventing the worst consequences of climate change. The role of data and technology will significantly impact our lives in the coming decade, offering liberating possibilities while also posing challenges related to surveillance and violations of people’s rights to expression and privacy.

SUPPORTING WOMEN, GIRLS, AND TRANS AND INTERSEX PEOPLE WHO FIGHT FOR THEIR RIGHTS TOWARDS A MORE JUST WORLD

SDG IMPACT

This project contributes to 3 SDGs and as Bumbuku we are trilled to be part of these goals.

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