THE CORRUPTION PERCEPTIONS INDEX DATA THROUGH ANIMATION

Bumbuku crafted an animation video for Transparency International, showcasing the “Corruption Perceptions Index 2021.” The video not only simplified and detailed the data but also delivered a compelling call-to-action, empowering audiences with the knowledge of their collective power.

 CLIENT – Transparency International
CHALLENGE
Analyse and communicate the Index data, delivering a thought-provoking message for a broader audience that prompts immediate action.
OUTCOME
An animation video presenting simplified yet detailed data, coupled with a clear and invigorating call-to-action.
IMPACT
Expanding the audience scope from the aware to the unaware, amplifying Transparency International’s voice on the global stage.
Within the global landscape of standards, Transparency International’s Corruption Perceptions Index rigorously assesses public sector corruption across 180 countries and territories. This comprehensive evaluation addresses pivotal questions that profoundly influence the lives of everyday individuals, spanning from the transparency of public decisions to safeguarding truth exposers and ensuring accountability for the corrupt.

Our animation video, a thoughtful response to these critical issues, transcends mere statistical representation. It intricately crafts a visual narrative, delving into the profound findings of the Index with clear, factual, and precise content. Beyond the numbers, the video unfolds a compelling story that sheds light on the daunting challenges faced by ordinary individuals. It underscores that even in countries with top-ranking scores, the ability to speak out against injustice remains hindered by the pervasive reach of corruption.

However, our video doesn’t merely dwell on the portrayal of challenges. It emerges as a beacon of empowerment, illuminating the audience about their limitless collective power. This transformative insight becomes a source of inspiration, fostering a sense of agency among viewers. The video concludes with an optimistic call-to-action, teasing possibilities for individuals to actively contribute to positive change.

Through this animated exploration, we aim not only to inform but also to engage and empower individuals, sparking a collective awareness that transcends borders and inspires meaningful action in the face of corruption’s formidable challenges.

Within the global landscape of standards, Transparency International’s Corruption Perceptions Index rigorously assesses public sector corruption across 180 countries and territories. This comprehensive evaluation addresses pivotal questions that profoundly influence the lives of everyday individuals, spanning from the transparency of public decisions to safeguarding truth exposers and ensuring accountability for the corrupt.

Our animation video, a thoughtful response to these critical issues, transcends mere statistical representation. It intricately crafts a visual narrative, delving into the profound findings of the Index with clear, factual, and precise content. Beyond the numbers, the video unfolds a compelling story that sheds light on the daunting challenges faced by ordinary individuals. It underscores that even in countries with top-ranking scores, the ability to speak out against injustice remains hindered by the pervasive reach of corruption.

However, our video doesn’t merely dwell on the portrayal of challenges. It emerges as a beacon of empowerment, illuminating the audience about their limitless collective power. This transformative insight becomes a source of inspiration, fostering a sense of agency among viewers. The video concludes with an optimistic call-to-action, teasing possibilities for individuals to actively contribute to positive change.

Through this animated exploration, we aim not only to inform but also to engage and empower individuals, sparking a collective awareness that transcends borders and inspires meaningful action in the face of corruption’s formidable challenges.

Transparency International, is a global movement working in over 100 countries to end the injustice of corruption. They focus on issues with the most significant impact on people’s lives and hold the powerful to account for the common good. Through their advocacy, campaigning and research, they work to expose the systems and networks that enable corruption to thrive, demanding greater transparency and integrity in all areas of public life.
Transparency International, is a global movement working in over 100 countries to end the injustice of corruption. They focus on issues with the most significant impact on people’s lives and hold the powerful to account for the common good. Through their advocacy, campaigning and research, they work to expose the systems and networks that enable corruption to thrive, demanding greater transparency and integrity in all areas of public life.

WORKING IN OVER 100 COUNTRIES TO END THE INJUSTICE OF CORRUPTION BY PROMOTING TRANSPARENCY, ACCOUNTABILITY AND INTEGRITY

SDG IMPACT

This project contributes to 3 SDGs and as Bumbuku we are thrilled to be part of these goals.

Want to have a cup of tea and talk about how to digitalise your story?
Want to have a cup of tea and talk about how to digitalise your story?