Storytelling is a form of communication that can be learned through training, planning and practice; and all organisations can benefit from storytelling.

Imagine everybody at work participates in preparing a unique collective story and work towards telling it in their own departments. Can you imagine how much harmony, collaboration, and action it can create within the organisation?

Or imagine everyone in your organisations, knows the best way of communicating their specific task, data or project. How much time you can gain?

Since all the change-makers attending the trainings are working in the same organisation for the same cause, we organised the exercises to increase their organisational storytelling skills. The ones who know the story of an organisation best, are the ones devoting all their time, energy, intellect, creativity and skills for this organisation. Hence, they tell the most valuable stories through their personal experiences in the past, from ideas and questions concerning the present, and from a personal vision about the future.
Organisational Storytelling Trainings focuses on directy the impact that the organisation wants to create. Training coveres science of storytelling, structural dynamics of stories, storytelling within an organisation and communication, increasing impact through storytelling, visualising and digitalisation.

The training has two parts. The first part consist of theory and verbal exercises. The second part is planned for hands-on exercises to practice telling a story visually. Our trainees use clays, color pencils and legos to experience communicating their message visually and understand the mindset of visual storytelling.


Child Helpline International is an international network of child helplines with 181 members from 147 countries. They had a two-day event with several workshops in a beautiful location by the sea at Wijk aan Zee in The Netherlands. We conducted a half-day Organisational Storytelling Training focused on social impact and storytelling for and about children. It was a brilliant group of 25 people, passionate about helping children all around the world.

In our training, we covered neurology of storytelling, organisational storytelling and communication, increasing impact through storytelling, visualising and digitalising a story. We planned this training with fun and active hands-on exercises as you can see in the photo. This way, our attendees practiced how to visualise their stories and share it with others.

I would recommend this training to other NGOs. It was helpful in terms of group bonding and creating awareness on the feelings you can lead to with your story. And to differ stories that lead to an action and those that don’t. Exploring our feelings was my favourite part.
Lucía Nistal Coelho

Project Coordinator

Learning the structure of storytelling and feelings that a story creates was enlightening.

CHI member

Ozge made us learn by experiencing instead of just telling us how it is done.

CHI member

I liked to design our story. It was good to improve the storytelling skills and creativity.

CHI member

The training allowed us to encapsulate our stories in short sentences. I would recommend it.

CHI member

Want to have a cup of tea and talk about how to digitalise your story?